I don’t like being told that what I am doing is wrong. Even if I recognise what I am doing is wrong. In fact, especially if I recognise what I’m doing is wrong. I imagine you are probably the same. Part of the reason for this, I believe, is that we correlate this assertion with an implication that we should, in some way, change our behaviour. And that can make us feel very uncomfortable. ‘People have a strong tendency to go along with the status quo or default option’, say Richard Thaler and Cass Sunstein in their book Nudge, where they cite research which shows that ‘whatever the default choices are, many people stick wit.....Read More